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Green Entrepreneur

Apr 1, 2021

Shavo Odajian is the bassist for the legendary metal band System of the Down. He is also a cannabis advocate and founder of the cannabis lifestyle brand 22Red, which focuses on cannabis, fashion, music and wellness. The company started here in California, but 22Red is now sold in Nevada and Arizona as well. On the pod, Shavo talks about how he first discovered cannabis, why he went into the business, and the origin of his trademark beard.